Sam co-founded The Agency Alternative in 2025 after 8 years building paid-media systems for service businesses, ecommerce brands and SaaS companies across Australia and the UK.
He runs the agency's technical side: Google Ads, Meta Ads, SEO, AI lead-magnet tooling, conversion-tracking architecture and the in-house automation stack that lets the team manage 45+ active accounts week to week without a layer of account managers in between.
On the blog he writes about what he sees inside live ad accounts. Real cost-per-lead numbers, account audits that recovered six figures of wasted spend, and the patterns that separate Google Ads accounts that pay for themselves from accounts that quietly bleed money for a year.
Based between Melbourne and Bali. Reach him at sam@theagencyalternative.com.