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Plays we've actually run.
No theory. No reposted Twitter threads. Just what we've tested, broken and shipped across 150+ Australian businesses - written up so you can use it.
Google Ads 8 min read
What is a good cost per lead for electricians in Australia? Real 2026 benchmarks
A good cost per lead for electricians in Australia sits between $50 and $120. Real benchmarks by service, why your CPL might be lying, and what to do about it.
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Google Ads 9 min read
How much should a plumber spend on Google Ads in Australia? A real-numbers answer for 2026
What plumbers should spend on Google Ads in Australia, with real cost-per-lead bands, the 3 budgets that work, and the metric that beats CPL.
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Google Ads 9 min read
Google Ads cost per lead for tradies in Australia: what's actually normal in 2026
Real Google Ads cost per lead numbers for Australian tradies, the levers that move CPL the most, and the one metric that beats CPL outright.
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