From $500/mo ad spend to a full pipeline

The challenge

Andy was running Coastal Plantation Shutters out of the Central Coast and wanted to scale, but $500/mo Google Ads was a small budget for the category. No campaign infrastructure, no SEO foundation, no real website conversion path. Both sides took a chance on each other early - he gave a new agency a small slice of trust, we took on a sub-industry-average budget and bet on being able to prove ROI fast enough to scale it.

What we did

• Started narrow - high-intent Google Ads in a tight Central Coast catchment, no waste, no broad match.
• Tracked every lead through to quote and close so the budget could scale safely as the conversion rate held up.
• Layered Meta for top-of-funnel awareness and retargeting once the spend was earning.
• Built a new high-converting website to handle the increased traffic and quote requests.
• Layered SEO + GBP for compounding organic visibility - now driving free leads alongside the paid ones.

The result

Andy's now seeing around 80 leads a month across the bundle, with the majority closing. Booked weeks ahead, higher-value jobs, full pipeline. From $500/mo experiment to a full-stack marketing system that runs the business - all under one team.

How it played out

1. Month 0 $500/mo Google Ads budget, no infrastructure, both sides taking a chance
2. Months 1-3 Tight Central Coast catchment, high-intent only, scale spend as quote rate held
3. Months 4-6 Meta layer added for awareness + retargeting once paid was earning
4. Months 6-9 New website built + SEO + GBP layered for compounding organic visibility
5. Today ~80 leads/mo across the bundle, majority closing, weeks-ahead pipeline

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Having Google, Meta, SEO and GBP all under one team has been the shift. Booked three to four weeks ahead, jobs are higher value, we're not chasing leads anymore.