The challenge
Tom was running a fleet of two when he started with us. Bookings were coming through, but lead flow was inconsistent - paid alone wasn't enough to keep the calendar full year-round, and winter was effectively a dead zone. He wanted to grow the fleet without doubling the ad budget, which is a hard ask: it meant we had to squeeze more out of the existing paid layer AND start a slow-compound SEO engine that wouldn't pay off for months.
What we did
- Tightened the existing Google Ads around higher-intent booking searches - cutting the broad informational queries that were eating budget.
- Started SEO from scratch with a focus on the booking pages that actually convert.
- Weekly reporting so the ad budget stayed honest as SEO carried more of the load each month.
- Always-on responsiveness - inside the hour on every text, WhatsApp or call.
The result
12 months in: fleet of two became fleet of five. Same ad spend the whole year. SEO now driving an increasing share of the bookings each month, compounding free traffic on top of the paid layer. Plus inquiries always answered within the hour.
Where Red Carpet Wine Tours started
- Fleet of 2 vehicles
- Paid-only inquiry flow
- Winter dead zone, year-round inconsistency
- No organic compound layer
Where Red Carpet Wine Tours is now
- Fleet of 5 vehicles
- Paid + organic, weeks-ahead booked
- Year-round bookings, winter shoulder no longer dead
- SEO carrying meaningful share of inbound
How it played out
- Month 0 Fleet of 2, paid-only, inconsistent inquiry flow
- Month 1 Tightened Google Ads to higher-intent booking searches
- Month 1 SEO started from scratch on the booking pages that actually convert
- Months 6-9 SEO compounding - growing share of bookings coming from free traffic
- Month 12 Fleet of 5, same ad spend, weeks-ahead booking flow
“Verify Red Carpet Wine Tours on GoogleWe've gone from two vehicles to five in the space of a year, and our ad spend hasn't gone up much. They've put the effort in with the SEO. The communication's been great.