Building leads worth quoting, not tyre kickers.
We run Google Ads for Australian builders, carpenters and renovation businesses. High-intent campaigns, qualifying landing pages and tracking that follows every enquiry through to the booked job.
The numbers a builder account should hit
Before you spend a dollar, know what a lead should cost. These are the targets we manage builder and carpentry accounts against.
Carpentry + joinery
Target cost per lead for custom carpentry, decks and joinery work in Australian metro and regional markets.
Retaining walls + outdoor structures
Target cost per lead for retaining walls, pergolas, gazebos and other structural outdoor builds.
Landing page conversion rate
The conversion rate we build landing pages to hit. Below that, the page gets reworked, not excused.
Typical monthly ad spend
Where most builder and carpentry accounts sit. Enough data to optimise weekly without burning budget.
Here is why the maths works for builders: with job values running from $10k to $200k+, a single converted lead can pay for months of ads. A $200 lead that turns into a $60k extension is not a marketing cost, it is the cheapest sales rep you will ever hire.
Ranges from live Australian trade accounts, updated quarterly. See the full Google Ads benchmarks for Australian trades, or run your own numbers in the trades ROI calculator.
50 enquiries a month means nothing if 48 are tyre kickers
Most builders who have tried Google Ads tell us the same story. The phone rang, but it was people wanting a fence panel patched, a quote to compare against their mate, or a granny flat for $15k. Quoting burns hours, and bad enquiries burn more than the ads cost.
So we optimise for the enquiry you actually want to quote, not the biggest number on a report. That is the same approach behind the results in our case studies, including the carpentry and building accounts we run today.
How we filter for quality
- Qualifying landing pages. The page states the kind of work you take on, so the wrong jobs never enquire in the first place.
- Budget disqualifiers in the form. A budget and timeline question costs you a few low-value enquiries and saves you hours of dead quoting.
- High-intent keyword selection. Custom decks, pergolas, home extensions and renovations, not generic builder near me searches that attract everyone and convert no one.
- Negative keyword discipline. DIY, cheap, courses, jobs and every other wallet-draining search term swept out weekly, before it spends your money.
The full system, managed for you
The same build we run on every trade account, tuned for builders and carpenters. It is our standard Google Ads service, applied to the way building work actually gets bought.
- 01
Campaign structure by service line
Decks in one campaign, renovations in another, extensions in a third. Each service gets its own keywords, its own ads and its own budget, so you can see exactly which type of work your money is buying.
- 02
Custom landing page built for you
Not your homepage. A dedicated page built around the service, the suburbs and the proof, with qualifying questions in the form so the enquiries that come through are worth quoting.
- 03
Call + form tracking with offline conversion feedback
Every phone call and form submission is tracked in our CRM and fed back into Google Ads as a conversion. Google learns from real enquiries, not clicks, and the campaigns get smarter every week.
- 04
Weekly optimisation
Search terms swept every week. Wasted spend negated. Budget shifted toward the keywords producing quotable enquiries. No set-and-forget.
- 05
Monthly reporting on CPL and booked jobs
One page. Cost per lead, lead quality, quotes sent, jobs booked. Not a 40-slide deck about impressions and clicks that never touches revenue.
Straight answers, no sales fluff
What does a lead cost for a builder on Google Ads?
Across the live Australian trade accounts we manage, carpentry and joinery leads typically land between $100 and $200, and retaining walls, decks, pergolas and other outdoor structures between $150 and $250. Your exact cost per lead depends on your suburbs, your service mix and how well the landing page converts. With job values running from $10k to $200k or more, a single converted lead can cover months of ad spend.
How do you filter out tyre kickers?
Four ways. Qualifying landing pages that make the job scope clear before anyone enquires. Budget and timeline questions in the form so small jobs disqualify themselves. High-intent keywords like custom deck builder and home extensions rather than generic builder near me. And weekly negative keyword work that strips out DIY, jobs, courses and cheap searches before they cost you money.
Is there a lock-in contract?
No. Everything is month to month. You stay because the enquiries are worth quoting, not because you signed a 12-month agreement.
Is the landing page included?
Yes. We build a dedicated, mobile-fast landing page for your campaigns as part of the service. Most agencies charge $4k to $8k for this alone. It is built around your services, your suburbs and your proof, with a form designed to qualify the enquiry before it reaches you.
What if I only want work in certain suburbs?
That is exactly what geo-targeting is for. We draw the campaign map around the suburbs you actually want to work in and exclude the ones you do not. If you only want jobs within 40 minutes of the yard, that is how the campaign gets built.
Real building businesses. Real booked jobs.
Live accounts we manage today, in their own words.
Meta and Google were going through different agencies that didn't talk to each other. Brought it all under one team and the cost per booked job dropped, quality went up.
Closed the busiest quarter we've had off one campaign. They were in there optimising every week. Not set and forget.
Builders' game is all word of mouth and Google these days. The GBP work has put us in front of the right people. Quality enquiries, not tyre kickers.
Let’s talk about your business
Fill out the form and we’ll get back to you within one business day. No sales pressure, just a straight conversation about what’s possible.
- No lock-in contracts
- Managed by the founders, not outsourced
- Real results, not vanity metrics
- Response within one business day