Google Ads that book electrical jobs, not just clicks
We run Google Ads for electrical businesses across Australia. High-intent campaigns, a custom landing page and every call tracked, so you know exactly what a lead costs and which jobs came from where.
What Google Ads for electricians actually costs
No mystery numbers. These are the typical ranges we manage electrical accounts to, published so you can sanity-check any agency, including us.
The CPA range we manage electrical lead gen accounts to. Emergency call-outs sit at the lower end, planned installs at the upper.
The enquiry rate we expect from a purpose-built electrical landing page. If a page converts under that, we fix the page before touching bids.
Where most electrical businesses start their monthly ad spend. Enough data to optimise on, small enough to prove it works first.
Any keyword that spends past twice the benchmark cost per lead with zero enquiries gets paused. Discipline, applied weekly.
Ranges from our live Australian electrical accounts, updated quarterly. Typical ranges only, results vary by market and season. Compare every trade in our Google Ads benchmarks for Australian trades, or work out your own budget with the free trades marketing calculator.
The system behind consistent leads for electricians
The same weekly system we run on every account at our Google Ads service, tuned to how electrical work actually gets bought.
High-intent keywords only
Campaigns structured around the searches that book jobs: emergency electrician, switchboard upgrade, EV charger install, CCTV and security. Split by service and suburb, never one big bucket.
Negative keyword discipline
Search terms swept every week. DIY searches, job hunters, wholesalers and price-shoppers negated with phrase match before they drain the budget.
Custom landing page
We never send paid clicks to a home page. You get a dedicated page built around your services, suburbs and licence details, with click-to-call front and centre.
Call + form tracking
Every phone call and enquiry form tracked through our CRM and tied back to the keyword that drove it. You see cost per lead live, not at month end.
Offline conversion imports
Booked jobs get fed back into Google Ads as offline conversions, so the bidding learns from real work won, not just clicks and form fills.
Bid + budget optimisation
Bids, budgets and search terms reviewed weekly. Spend moves to the services and suburbs actually producing booked jobs. No set and forget.
We already run live electrical accounts
Most agencies learn your trade on your budget. We manage Google Ads for electrical businesses across NSW, including the Wollongong, Central Coast and Newcastle regions, alongside 45+ live trade and service accounts Australia-wide.
That matters because electrician marketing is not one market. Emergency work and planned work behave completely differently on Google, and the account has to be structured around that split from day one, not discovered three months and several thousand dollars in.
See how that plays out in real accounts on our case studies page, or start at the Google Ads service hub for the full picture of what is included.
Emergency work
Emergency electrician and after-hours searches cost more per click, but they convert fast and the job is won on speed to answer. We bid these hard inside your working hours and track every call.
Planned work
Switchboard upgrades, EV charger installs, CCTV and security. Cheaper clicks, longer decision cycles, higher job values. This is the work that carries the economics of the account.
Known numbers
Because we manage live electrical accounts, we know what a lead should cost before your first dollar is spent. That is exactly where our published benchmark ranges come from.
Electrical businesses we work with
Real electrical and trade businesses, real booked jobs.
Two trades, two services to market. Having Google, Meta, SEO, GBP and the website all under the one team makes the difference. Available 24/7 actually means something when the leads land right.
Was spending good money with nothing to show for it. They restructured the campaigns, fixed the targeting, and the calls coming in are for the jobs I want to take.
Used to be invisible on the map. Now we're getting calls every day from people who found us through Google. Hands off, easy.
Google Ads for electricians, answered
How much does Google Ads cost for an electrician?
How long until the leads come in?
Do you lock us into a contract?
Do you build the landing page?
What areas do you cover?
Let’s talk about your business
Fill out the form and we’ll get back to you within one business day. No sales pressure, just a straight conversation about what’s possible.
- No lock-in contracts
- Managed by the founders, not outsourced
- Real results, not vanity metrics
- Response within one business day