Google Ads for Fencing Contractors

Steady fencing leads, week in, week out. Not spikes and dead patches.

We run Google Ads for Australian fencing businesses, residential and commercial. Colorbond, timber, pool and security fencing campaigns built around the jobs you actually want to quote, with every call and form tracked back to the keyword that drove it.

Get a free fencing forecast See the fencing results

~$55

CPL, Abode Fencing

LS Fencing in 6 months

Lock-in contracts

What good looks like

Fencing Google Ads benchmarks

Before you spend a dollar, know the numbers a fencing account should be held to. These are typical ranges, and results vary by market and season.

$80-150

Target cost per lead

The typical Australian fencing CPL range. Well-run accounts often land under it.

10%+

Landing page conversion rate

What a dedicated fencing landing page should convert at. Generic homepages sit at 2-3%.

$1,500-3,000

Typical monthly ad spend

Enough budget to keep a quoting team fed without paying for clicks that never book.

Ranges from live Australian fencing accounts, updated quarterly. See the full Google Ads benchmarks for Australian trades or model your own numbers in the trades calculator.

Proof, not promises

Two fencing businesses. Two different wins.

One wanted predictable residential lead flow. One wanted to break into six-figure commercial work. Same trade, different playbooks, both documented below with real numbers.

Fencing - Residential + Commercial · Google Ads

~55 leads a month at ~$55 CPL, consistently

Residential and commercial fencing. Once the campaign was dialled in, the account hit a sustained rhythm month over month: 38 leads in April at around $53 each, 49 leads in May at around $55 each, averaging ~55 leads a month from there. Predictable lead flow at a CPL the team can profitably quote against - no spikes, no drops, just steady.

Restructured the account around the suburbs and services with the best historical quote-to-close rates.
Locked down negative keywords aggressively - cut the time-waster searches that were inflating CPL.
Rebuilt the landing page so the quote request actually matched the ad headline.
Weekly search term sweeps to keep CPL stable as Google tested new match variants.

Read the full Abode Fencing case study

Security Fencing - NSW · Google Ads + Meta Ads

From 10 employees to 20 - in 6 months

Security fencing business in NSW that had hit a slow patch on a team of around 10. We rebuilt the paid ad strategy around the commercial work they actually wanted - large builders, infrastructure, energy. Six months later they had doubled their team and their revenue, and were landing six-figure contracts with names like Lendlease and Endeavour Energy.

Rebuilt the Google Ads campaign around commercial-intent keywords - 'security fencing contractor', 'commercial site fencing', 'infrastructure fencing' - not just generic 'fencing' terms.
Built a landing page focused on the security + commercial use case, with the trust signals (insurance, certifications, past commercial jobs) above the fold.
Layered Meta with retargeting aimed at procurement-level decision makers - the people who actually approve a six-figure fencing contract.
Weekly optimisation against booked jobs, not just leads - we tracked conversions all the way to signed contracts.

Read the full LS Fencing case study

What we actually do

The fencing playbook, week by week

Everything in our Google Ads service, tuned for how fencing enquiries actually behave. No set-and-forget, no autopilot budgets.

Residential and commercial split

Colorbond, timber, aluminium and pool fencing run separately from commercial and security fencing. Different keywords, different budgets, different landing pages, so a tender-sized enquiry never competes with a backyard quote for the same click.

Negative keyword discipline

Weekly search term sweeps with phrase-match negatives. DIY searches, single-panel repairs, suppliers and job hunters get cut before they drain the budget. This is where most fencing accounts quietly bleed money.

A landing page per service type

Pool fencing clicks land on a pool fencing page. Security fencing clicks land on commercial proof and certifications. Message match is a big part of why a purpose-built fencing page can convert at 10% or better.

Call + form tracking with offline conversions

Every phone call and quote form is tracked in GHL and imported back into Google Ads as an offline conversion. The bidding learns from real enquiries, not just clicks, so budget flows to the keywords that actually book jobs.

Weekly optimisation

Search terms swept, negatives added, bids adjusted, budget shifted toward the suburbs and services with the best quote-to-close rates. Every week, not once a quarter when the report is due.

Questions fencing contractors ask

Straight answers, no fine print

How much does Google Ads cost for a fencing business?

Most fencing businesses run $1,500 to $3,000 a month in ad spend, paid directly to Google, plus a management fee. At that spend, a typical Australian fencing account lands between $80 and $150 per lead, and well-run accounts can come in under that. Our Abode Fencing account averages around $53 to $55 per lead. These are typical ranges, not promises, and results vary by market and season.

Do you handle residential and commercial fencing leads?

Both, and we split them deliberately. Residential campaigns target Colorbond, timber, aluminium and pool fencing searches with suburb-level targeting. Commercial and security fencing runs as its own campaign with its own landing page, because a procurement manager searching for a site fencing contractor needs different proof than a homeowner. Our LS Fencing case study is the commercial playbook in action.

Is there a lock-in contract?

No. Month to month, cancel any time. Your Google Ads account, your data and your campaign history stay yours if you ever leave.

Is a landing page included?

Yes. Every fencing campaign gets a dedicated landing page built for the service it advertises, with the quote form and call tracking wired in from day one. We never send paid clicks to a generic homepage.

What areas do you service?

Australia-wide. We run fencing campaigns in metro and regional markets across every state, and we only take one fencing business per service area, so we never bid against our own clients.

Want to sanity-check the maths for your own market? Run your suburb and budget through the Google Ads calculator for trades.

Ready to start getting real results?

No lock-in contracts. No setup fees. Just results.

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Fill out the form and we’ll get back to you within one business day. No sales pressure, just a straight conversation about what’s possible.

No lock-in contracts
Managed by the founders, not outsourced
Real results, not vanity metrics
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