Shutter jobs worth $3k-15k are being searched right now. Win the measure.
We run Google Ads for Australian plantation shutter, blind and awning businesses. High-intent campaigns, photography-led landing pages, and tracking that follows every enquiry through to the quote.
What Google Ads should cost a shutter business
Shutters and blinds sit in a sweet spot. Lead costs are moderate, job values are high, and buyers search with clear intent. That combination makes the cost-per-lead economics some of the strongest of any trade we manage.
Cost per lead we build to
The planning range for plantation shutters, outdoor blinds and ziptrak campaigns in Australian metro and regional markets. Tight suburbs and strong reviews land at the low end.
Landing page conversion rate
The benchmark we hold our own pages to. One in ten visitors requesting a quote or measure is the baseline, not the stretch goal.
Typical monthly ad spend
Where most shutter and blinds businesses start. Enough budget to own the high-intent searches in your catchment without paying for the vague ones.
Average install value
Whole-home shutter installs and multi-opening blind jobs carry serious ticket sizes. At these job values, one closed lead typically covers weeks of ad spend.
Ranges drawn from TAA-managed shutter and blinds accounts and our wider trades data. Every market is different, so treat these as planning ranges, not promises. Full context in our Google Ads benchmarks for Australian trades, or run your own numbers through the Google Ads trades calculator.
We already run Google Ads for shutter businesses
Not "we could probably figure shutters out". We manage the category today, in NSW markets where the national chains spend big.
Coastal Plantation Shutters
Plantation Shutters - Central Coast NSW
Andy started with a $500 a month Google Ads budget on the Central Coast, a fraction of what the category usually demands. We started narrow with high-intent searches in a tight catchment, tracked every lead through to quote and close, and scaled the spend as the numbers held. Meta, SEO, GBP and a new website were layered in as each stage earned it.
Read the full case study"Having Google, Meta, SEO and GBP all under one team has been the shift. Booked three to four weeks ahead, jobs are higher value, we're not chasing leads anymore."
Andy, Owner, Coastal Plantation Shutters
Coastal is not a one-off. We also manage Google Ads for CBI Blinds, a plantation shutter and blinds business in Newcastle, alongside fencing, carpentry and building accounts across Australia. The playbook below is the one running in those accounts right now, managed under the same Google Ads service we run for every trade.
The shutter-specific playbook, not a template
Generic tradie campaigns treat shutters like plumbing. They are not. Considered purchase, long research window, seasonal demand, huge visual component. The build reflects all of it.
- 01 High intent
Keywords that mean money
"Plantation shutters + suburb", "made to measure shutters", "ziptrak blinds", "outdoor blinds installed". Buyers, not browsers. DIY, repair and supply-only searches are negated out with phrase match.
- 02 Seasonal
Budgets that follow demand
Outdoor blinds and awnings surge before summer, shutters carry the year. We shift budget with the demand curve instead of running one flat number through both the rush and the lull.
- 03 Matched
Funnels built around how you sell
Showroom visit or in-home measure and quote, the ads and landing page are structured around whichever actually books work for you. No generic "contact us" dead ends.
- 04 Included
Landing page with a quote form
A photography-led page built for the shutter buyer, with a single-step quote form and click-to-call. Most agencies charge thousands for this alone. Included in the retainer.
- 05 Tracked
Every call and form, followed through
Calls and quote requests tracked through GHL and fed back into Google Ads as conversions, so the account optimises toward measures booked, not clicks collected.
- 06 Weekly
Search term sweeps + bid management
Every search term reviewed weekly. Wasted spend negated, budget shifted to the suburbs and services that quote and close. The same system we run on every account.
One shutter business per area. We will not run ads for two competing shutter companies in the same catchment. Check yours is still open.
Check my areaNobody needs shutters at 2am. They want them.
Emergency trades sell on speed. Shutters sell on the picture in the buyer's head, their living room, transformed. Homeowners research for weeks, save photos, compare finishes and picture the end result long before they request a measure.
That changes what wins. Ad copy that sells the finished room, not the product spec. Landing pages built around real install photography instead of stock images. Social proof from local homes the buyer can picture themselves in. A quote form that feels like the natural next step of the daydream, not a sales trap.
We build every shutter page for that buying journey. It is a different discipline from the urgent-trade pages we build for plumbers and electricians, and it is why a well-built shutter funnel converts visitors that a generic trades template quietly loses.
Photography first
Real installs, real rooms, real light. The page sells the after photo.
Considered-buyer copy
Finish options, made to measure, process clarity. Answers the research questions before they are asked.
Soft-step quote form
A single-step form pitched as "get a free measure and quote", matching where the buyer actually is.
Retargeting-ready
Long research windows make shutters ideal for retargeting. The page is built to feed it.
Shutter + blinds Google Ads, asked and answered
What does a lead cost for a shutter or blinds business on Google Ads?
For Australian plantation shutter, blind and awning businesses we plan around $80 to $150 per lead. Where you land inside that range depends on your catchment, competition and review base. With typical install values of $3,000 to $15,000, one closed job usually covers well over a month of lead cost, which is why the category rewards businesses that answer fast and quote well. See our Australian trades benchmarks for how shutters compare with other trades.
How do you handle quiet seasons?
We plan for them rather than pretend they do not exist. Outdoor blinds, ziptrak and awning demand climbs hard in the lead-up to summer, while plantation shutters search steadily year round. We shift budget between those campaign lines as the demand curve moves, tighten spend in the slow weeks and push it when search volume is there, so the account is not paying peak prices for off-peak demand.
Is there a lock-in contract?
No. Everything runs month to month. If the numbers do not stack up for your business, you can walk away and you keep your ad account, your data and your campaign history.
Is the landing page included?
Yes. We build a dedicated, photography-led landing page with a quote form and click-to-call as part of the service, at no extra build fee. Shutters are a visual purchase, so the page is designed around real install photos and a simple path to booking a measure.
Do you also run Meta ads for shutter businesses?
Yes. Shutters and outdoor blinds are among the best trades for Meta because the finished product photographs beautifully. Many of our shutter clients run Google for the buyers searching right now and Meta for awareness and retargeting on top. See our Meta Ads service for how the two work together.
Let’s talk about your business
Fill out the form and we’ll get back to you within one business day. No sales pressure, just a straight conversation about what’s possible.
- No lock-in contracts
- Managed by the founders, not outsourced
- Real results, not vanity metrics
- Response within one business day