$40-100
Cost per lead, typical range
Blocked drains and general plumbing sit at the lower end. Hot water systems and bigger installs run higher.
Google Ads for Plumbers
When a pipe bursts, they search Google. Be the plumber they call.
We run Google Ads for Australian plumbing businesses. High-intent campaigns for blocked drains, burst pipes, hot water and emergency callouts, a landing page built to convert, and every call tracked back to the keyword that drove it.
$40-100
Typical cost per lead
14 days
From signup to live
0
Lock-in contracts
Plumbing benchmarks
What plumbing leads actually cost
Typical ranges, not promises. Your numbers depend on your suburbs, your services and the season.
10%+
Landing page conversion rate
The share of ad clicks that should become a call or a quote form on a properly built plumbing page.
$1.5-3k
Typical starting monthly ad spend
Enough budget to gather real data fast in most Australian metro and regional markets.
24/7
Emergency demand never stops
Burst pipe searches happen at 2am. Emergency clicks cost more, and convert harder.
Ranges from live Australian trade accounts, updated quarterly. See the full trade-by-trade table on our Google Ads benchmarks for Australian trades page, or model your own numbers with the trades ROI calculator.
What we actually do
Built the way a plumbing account should be run
This is our Google Ads service tuned specifically for plumbing. Same tracking, same weekly discipline, with keywords and a landing page built for the way people search when water is on the floor.
01
High-intent keyword build
Campaigns built around the searches that mean money now: blocked drains, burst pipes, hot water systems, emergency plumber. Chosen for buying intent, not search volume.
02
Phrase-match negative discipline
Every search term reviewed every week. DIY searches, job hunters and price shoppers get negated as phrase match, so your budget only chases people ready to book a plumber.
03
Custom plumbing landing page
A page built around your services, suburbs and offer. Click-to-call front and centre, one short quote form, loads fast on a phone. Included in the build, not an upsell.
04
Call + form tracking, wired properly
Every phone call and quote form is tracked in the CRM and imported back into Google Ads as an offline conversion, so Google learns from booked work, not just clicks.
05
Weekly optimisation, not set and forget
Bids and budgets adjusted by hand every week. Keywords that spend well past target with zero conversions get reviewed and paused. Winners get more budget.
06
Emergency and planned work, split properly
Separate campaigns and budgets for emergency callouts and planned jobs, so one never starves the other. Structure matches how plumbing demand actually behaves.
Emergency vs planned work
Two very different jobs. Two different campaigns.
A burst pipe at 2am and a hot water replacement next month are not the same search, the same click price or the same sale. Running them in one campaign is how plumbing budgets get wasted.
Emergency work
Burst pipes, blocked drains, no hot water
The searcher needs someone in the next hour and rings the first plumber who looks legitimate. Clicks cost more because every plumber in the suburb wants them, but intent is at its peak: conversion rates run higher and the job usually closes on the phone.
- Campaigns run around the clock, not business hours
- Call-first ads with a mobile page where the number is the hero
- Speed to answer decides who gets the job
Planned work
Hot water replacements, renos, gas fitting
Cheaper clicks, slower decisions, more quote shopping. The lead arrives as a form as often as a call, and the plumber who follows up fastest with a clear quote usually wins. We bid to the value of the job, not just the cost of the click.
- Quote-form leads nurtured with fast follow-up
- Bids weighted to higher-value jobs like hot water systems
- Ad copy sells the outcome, not the callout fee
We split emergency and planned work into separate campaigns with separate budgets, so a week of expensive emergency clicks never starves the pipeline of bigger planned jobs. See how that plays out in real accounts on our case studies page.
Emergency and home-service trades
Real trades. Real booked jobs.
Wet trades, emergency trades and home services we work with across Australia.
"
Went from a couple of decent jobs a week to a steady stream. The tracking is the difference. We can see what's working and the budget gets used properly.
"
Tracking was a mess before. Now we know which campaigns pay for themselves. Cost per lead is down, jobs are up, and the reports actually make sense.
"
Was spending good money with nothing to show for it. They restructured the campaigns, fixed the targeting, and the calls coming in are for the jobs I want to take.
"
Top 3 in the local map for our main services. Calls coming in every day off the back of the GBP work alone.
"
Posts go out weekly, the profile looks proper, and the reviews come in steady. Phone rings, jobs get booked. Simple.
"
Used to be invisible on the map. Now we're getting calls every day from people who found us through Google. Hands off, easy.
Questions plumbers ask us
Google Ads for plumbers, answered straight
How much does Google Ads cost for a plumber?
There are two costs: the ad spend paid to Google and a management fee. Most plumbing businesses we work with start on $1,500 to $3,000 per month in ad spend. At a typical cost per lead of $40 to $100, that puts roughly 20 to 50 enquiries a month within reach, though results vary by market and season. For the full budget breakdown, read how much should a plumber spend on Google Ads.
How fast do plumbing leads start coming in?
Campaigns are typically live within 14 days of signup. Because Google Ads reaches people searching right now, the first calls usually arrive within days of going live, and lead flow builds over the first few weeks as the account gathers data. Timing varies with budget, suburb and season.
Is there a lock-in contract?
No. Everything is month to month and you can cancel anytime. Every plan also carries our 30-day money-back guarantee: if you are not happy in the first 30 days, you do not pay.
Do you build the landing page?
Yes. A custom plumbing landing page is included in every build, designed around your services, suburbs and offer, with click-to-call buttons and one short quote form. Sending ads to a generic homepage is one of the biggest reasons plumber campaigns underperform.
Do you work with plumbers outside the capital cities?
Yes, Australia-wide. Regional and outer-suburban plumbers often see cheaper clicks and less competition than metro areas. We check your service area and the local competition before you spend a dollar.
Get Started
Let’s talk about your business
Fill out the form and we’ll get back to you within one business day. No sales pressure, just a straight conversation about what’s possible.
- No lock-in contracts
- Managed by the founders, not outsourced
- Real results, not vanity metrics
- Response within one business day