1. Who we are
The Agency Alternative ("we", "us", "our") provides performance marketing services including Google Ads, Meta Ads, Google Business Profile management, SEO and AI visibility to businesses across Australia. This policy explains how we collect, use, store and disclose personal information.
2. What we collect
We collect the following information from people who contact us, sign up to our services, or use our website:
- Contact details — name, business name, email, phone number
- Business information you provide to us so we can deliver our services (your website, your service area, your offer, your account access credentials)
- Usage data from our website — pages visited, time on site, referrer (collected via standard analytics tools)
- Billing information if you become a paying client
3. How we use it
We use the information you provide to:
- Respond to your enquiry or onboard you as a client
- Deliver the marketing services you have engaged us to provide
- Send you reports, updates and communications relating to your account
- Improve our website and services
- Comply with our legal obligations
4. Who we share it with
We do not sell your personal information. We share it only with:
- Service providers we use to run our business (Google Workspace, GoHighLevel CRM, Cloudflare, our accounting software) — all bound by their own privacy obligations
- The advertising platforms we manage on your behalf (Google Ads, Meta) — only the information necessary to run your campaigns
- Government bodies or regulators where we are required by law
5. How we protect it
We use industry-standard security measures including encrypted transit (HTTPS), secure cloud storage, two-factor authentication on all administrative accounts, and access controls limiting who within our team can see your data.
6. Cookies and tracking
Our website uses cookies and similar tracking technologies (including analytics and conversion pixels) to understand how visitors use our site and to measure the effectiveness of our marketing. You can disable cookies in your browser at any time, though some site features may not work properly without them.
7. Your rights
Under the Australian Privacy Principles you have the right to:
- Access the personal information we hold about you
- Ask us to correct information that is inaccurate or out of date
- Ask us to delete your information (subject to our legal obligations)
- Withdraw consent for marketing communications at any time
- Make a complaint about how we handle your information
To exercise any of these rights, email admin@theagencyalternative.com.
8. Data retention
We retain client data for as long as you are an active client and for seven years after termination, in line with Australian tax and business record-keeping requirements. After that, we securely delete it.
9. Overseas disclosure
Some of our service providers (including Google, Meta and Cloudflare) store data overseas, including in the United States and Europe. By using our services you consent to this overseas disclosure. We only use providers that meet recognised data protection standards.
10. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page with the "Last updated" date refreshed.
11. Contact us
Questions about this policy or about how we handle your personal information? Email admin@theagencyalternative.com.
12. Complaints
If you are not satisfied with our response to a privacy complaint, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.